Will this make a serious business look unserious?
Tone comes from the script, not from the age of the person reading it. A law firm gets a clean, dry delivery with a straight recommendation at the end. The surprise buys the attention, the script decides what you do with it.
Do I approve the script before anything is filmed?
Yes. You see the open, the line about your business and the ask in writing, and nothing is shot until you have signed off. Changes at that stage cost nothing.
Can I run these as paid ads?
Yes. You receive the raw files and both cuts, and usage terms for organic and paid are agreed in writing before the shoot, so there is no ambiguity later.
My industry is boring. Does that break it?
It helps. The less a category has been made watchable, the more a scroll-stopping open is worth, because you are not competing with anyone else who has one.
What about working with a child?
A parent is present for every shoot and the work runs inside the hours and consents required for his age. If a script asks for something outside that, it gets rewritten.
What if the first video does not land?
Tell us what missed. The script is the part that decides whether a video works, so we rewrite the open and reshoot rather than re-editing around a line that was never going to hold.