A ten year old introduces your business. Nobody scrolls past it.

Steven Fard is ten. He speaks like a founder. When he opens a video with your name in it, people stop, watch it to the end, and remember who you are. That is the whole product.

Script written on your offer Vertical and horizontal cuts Yours to run as ads
Stops the thumb
Holds to the end

Steven's intro reel sits here

Steven Fard

Your content is fine. That is the problem.

Most business video does everything right and still gets ignored. The owner talks to camera. The edit is clean. The offer is clear. And the thumb keeps moving, because there is nothing in the first second the feed has not already shown ten thousand times.

You do not lose on production quality. You lose in the first second, before anyone has heard a word of what you paid to say.

Why a kid stops the scroll

This is not a gimmick you bolt onto an existing video. It is a different mechanism, and it works on all three of the moments a piece of content has to survive.

The stop

The face and the voice do not match. A ten year old opens with a sentence an adult would say, and the mismatch reads as an error the brain has to go back and check. That check is the stop. No hook line reproduces it, because the surprise is in the person, not the script.

The stay

Once someone is watching, the question in their head is no longer what your business does. It is what he is going to say next. That question carries the rest of the runtime, which is exactly the stretch where an ordinary business video loses the room.

The ask

A kid can say things about your business that you cannot say about yourself. Praise from a child does not read as a boast, it reads as an observation. The recommendation lands before the viewer has decided to defend against it.

Steven's portrait sits here

Meet Steven Fard

He is ten. He reads a script the way an adult does, holds a frame without fidgeting, and says a business name like he means it. That combination is rarer than it sounds, and it is the reason this works when a generic child actor would not.

He performs your script, not a bit. Every line is written for your offer and approved by you before a camera is switched on.

A parent is present for every shoot, and the work runs inside the hours and consents his age requires.

One person, many businesses. A recurring face across your channel builds recognition faster than a rotating cast ever does.

Same format, any storefront

One person, one format, three different rooms. Steven's cuts drop into these frames as they publish, and they play the way the feed plays them: vertical, and with the sound off.

Clinic intro

Clinic

Restaurant intro

Restaurant

Barbershop intro

Barbershop

What lands in your inbox

Finished, captioned and ready to post. Not a folder of clips for you to figure out.

A script built on your offer

The open, the line about your business and the ask, written for what you actually sell. You approve it before anything is shot.

A vertical cut

Framed for reels, shorts and stories, with the subject held where the interface does not cover him.

A horizontal cut

The same take recut for your homepage, your listings and anywhere a wide frame reads better.

Burned-in captions

Most of the feed watches on mute. The video has to work with the sound off, so it ships that way.

A cold open that earns the first second

No logo sting, no slow build. The first frame is the person talking, because that is the frame the feed judges.

The raw files, yours to keep

Post them organically, cut them again, or put budget behind them as paid ads. Usage terms are agreed in writing before the shoot.

Four steps, and you are in the feed

1 Brief

One short call. What you sell, who buys it, and what you want someone to do the moment the video ends.

2 Script

We write the open, the line about your business and the ask. Nothing is shot until you have signed off on the words.

3 Shoot

Steven performs it with a parent on set. If a take does not land, it does not ship.

4 Deliver

Both cuts, captions and raw files arrive ready to post and ready to run behind ad budget.

It works anywhere there is a storefront

The mismatch does the work, so the industry does not have to be interesting. It usually helps when it is not.

Dental and medical Restaurants and cafes Gyms and studios Law firms Real estate Auto and repair Home services Salons and clinics Ecommerce brands Local franchises

The questions owners actually ask

Will this make a serious business look unserious?
Tone comes from the script, not from the age of the person reading it. A law firm gets a clean, dry delivery with a straight recommendation at the end. The surprise buys the attention, the script decides what you do with it.
Do I approve the script before anything is filmed?
Yes. You see the open, the line about your business and the ask in writing, and nothing is shot until you have signed off. Changes at that stage cost nothing.
Can I run these as paid ads?
Yes. You receive the raw files and both cuts, and usage terms for organic and paid are agreed in writing before the shoot, so there is no ambiguity later.
My industry is boring. Does that break it?
It helps. The less a category has been made watchable, the more a scroll-stopping open is worth, because you are not competing with anyone else who has one.
What about working with a child?
A parent is present for every shoot and the work runs inside the hours and consents required for his age. If a script asks for something outside that, it gets rewritten.
What if the first video does not land?
Tell us what missed. The script is the part that decides whether a video works, so we rewrite the open and reshoot rather than re-editing around a line that was never going to hold.

See the open before you pay for anything

Most agencies want a deposit before you find out whether the idea is any good. This runs the other way. Tell us what you sell, and we write the first line of your video and send it to you. Read it out loud. If it does not make you want to shoot it, that is the end of it, and it cost you nothing.

What the first video includes

  • The written open, free, before anything is agreed
  • Full script, yours to approve or send back
  • The shoot, with a parent on set
  • Vertical and horizontal cuts, captioned
  • Raw files and the signed release

Pricing is set per business on the brief call, once we know the offer and how many videos you want.

Tell us what you sell. We will write the open.

Two short steps. You get a written concept back for your business, with the first line already drafted, before you commit to anything.

Takes under a minute

No obligation, and no call unless you want one

What are we introducing?

Enough to write an open that sounds like you and not like a template.

Where do we send the concept?

One reply with a written open for your business. Nothing else.

Got it.

We will write an open for your business and send it to the email you gave us. If we need one detail to make it land, we will ask for exactly one.

The first second is the whole game.

You can keep paying for videos that are correct and ignored, or you can put something in that first second that the feed has never seen before.