Kavalsia Agency · SaaS

SaaS doing $50K+ MRR? We audit your growth engine, free.

Trials sign up and vanish. We took one account from 9% trial-to-paid to 23% in two quarters, without touching the product.

Why this looks different

$130M+ managed hands-on, since 2020. First time we’ve said any of it publicly.

We have never run a social account or sold a course. Six years, one team, every dollar spent in real ad accounts we sit in daily.

$130M+
Ad spend managed hands-on
$100M+
Managed in 2024 alone
6+
Years, since 2020
100+
B2B businesses served
Proof, not adjectives

Judge these three.

Anyone can put a testimonial on a landing page. Here is what changed inside three real accounts, and the numbers that followed.

Case 01 · B2B SaaS, inventory forecasting
9%23%
Trial to paid, two quarters

Signups every day. The bank account disagreed.

A free trial and a paying customer looked identical to the platform. We fed closed-won CRM data back into the ads and layered in LinkedIn ABM.

−41%Cost per qualified trial
+168%MRR, two quarters
Case 02 · Mobile fitness app
11%26%
Install to trial, same app, same price

Famous for being downloaded and deleted.

Campaigns were judged on installs, and the paywall hit before a workout finished. We remapped every platform for trial starts and moved the paywall later.

−57%Cost per trial start
<90 daysSubscriber payback
Case 03 · Carbiu, app built and shipped by Kavalsia
28%
Free to paid, where freemium averages 2–5%

We didn’t just market this app. We built it.

Carbiu arrived as a validated idea and a waiting list, no engineering team. We built it for iOS and Android and ran the go-to-market ourselves.

~7×The freemium average
iOS + AndroidBuilt and shipped by Kavalsia
The two-quarter shift · case 01, in detail Read the full case study →
Trial-to-paid conversion and MRR growth over two quarters Trial-to-paid conversion rose from 9 percent to 23 percent, and MRR grew 168 percent, across two quarters of the engagement. 0% 25% 9% 23% BEFORE AFTER, TWO QUARTERS TRIAL → PAID MRR BASELINE +168% MRR MRR GROWTH, SAME TWO QUARTERS
9% → 23%Trial to paid
−41%Cost per qualified trial
+168%MRR, two quarters

Numbers like that do not happen by accident. Here is what it was like inside those two accounts.

Onboarding took nine days and they answered Slack faster than my own team, which was mildly embarrassing for my own team. They refused to celebrate signups until they were qualified trials, and our board deck now has one number on it, the right one. Docking half a point because they deleted my favourite dashboard. It was lying to me, apparently.

Lena · co-founder, B2B SaaS

Every other agency promised installs. These people asked what a subscriber is worth on day ninety and rebuilt everything backwards from that answer. Payback went under three months. I have stopped checking my phone at dinner, my girlfriend says thank you.

Jules · founder, fitness app
How it starts

One application. A real audit, either way.

Send us your numbers and we review them ourselves, not a bot. Approved gets a call; not approved still gets the full audit, free.

What’s actually in scope

One system. Every channel that moves a SaaS account.

We do not sell channels one at a time. Everything below runs together, tied to the same three numbers: trial-to-paid, cost per qualified trial, MRR.

Acquisition

Everywhere it matters

Advanced Meta, Google, Bing and TikTok, a LinkedIn ABM layer for the accounts that fit, plus AI/LLM search and full SEO.

Conversion

Landing pages and onboarding

Landing pages built and tested, the onboarding funnel built free as part of the audit, and product-led and sales-led motions running together.

Pipeline

Audit, re-setup, and the sales team

A full audit or re-setup of your pipeline, plus sales team optimization so leads actually get worked and closed.

Tracking

Numbers you can trust

Email and SMS automations, plus advanced server-side tracking. We do not trust your dashboard’s default attribution, and once you see the gap, neither will you.

What your dashboard isn’t telling you

What it says, and what actually happened.

Every platform grades its own homework. Meta, Google and email each claim credit for the same sale. Here is the gap, laid out plainly.

Metric
Your dashboard
What actually happened
Trial signups
Your dashboardMeta, Google and email all count the same trial as theirs.
RealityOne deduplicated server-side event, one number everyone agrees on.
What counts as a win
Your dashboardA free signup looks identical to a paying customer.
RealityOnly qualified trials and closed-won deals feed back into the ad platforms.
Safari and iOS traffic
Your dashboardA browser-only pixel misses a real chunk of it, quietly.
RealityServer-side tracking catches what the browser drops.
The final number
Your dashboardThree platforms, three attribution windows, three different totals.
RealityOne blended dashboard, reconciled against your bank account.
A rare agency perk

Up to 50% off the tools you already pay for.

Once your numbers are honest, the next place to save is the stack you already run. Clients we take on get up to 50% off subscriptions for the first two years, no affiliate strings attached.

Not on this page

Three things we only show approved clients.

Some of what we build does not belong in public copy, since competitors read landing pages too. Here’s what’s waiting on the other side of the application.

Asset 01

A spokesperson asset nobody in your category can copy

Something your competitors will try to replicate and cannot, not a founder headshot.

Revealed on the call
Asset 02

A command center, not a dashboard

Daily reports and a direct request line into the team actually running your account.

Revealed on the call
Asset 03

A distribution system your competitors can’t guess

Built in-house. It cuts acquisition cost while it lifts conversion, at the same time.

Revealed on the call
Why it compounds

The system remembers your business. Most agencies forget it every renewal.

Every account plugs into Nexus, our ML system with a memory that extends the longer it runs your business. It raises what your company is worth at exit, not just this quarter’s number.

Who we are, plainly

Your external CMO, not another vendor.

Capacity

Five clients, maximum

An honest capacity fact, not a marketing line. We take five SaaS accounts at a time, so you get the whole team.

Skin in the game

We run our own SaaS too

The strategies you get are ones we spent our own money on first, on our own products.

Framing

We think in your P&L

You will hear us called your external CMO because that is how we behave: we care about CAC payback and NRR.

Term

Long-term, month to month

No fixed term. The relationship is built to run for years; the contract is not what keeps you here.

The guarantee

No contract, and a performance clause in writing.

You get a written baseline in your first ninety days. Miss it, and next month’s fee is waived until we hit it. Five conditions make it honest, read them all.

SaaS growth partner

Apply, and find out where your funnel is actually leaking.

One application. A real audit either way. If approved, next is a call and a walkthrough, not a sales pitch.

Apply now →