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PPC Expert

You live in Google Ads. Search, Performance Max, Shopping and Demand Gen are your home turf. You build the structure, write the angles, manage the feed, and optimise paid search that compounds, not just spends, on real DTC and lead-gen accounts.

What you'll do

• Build and structure Search, PMax, Shopping and Demand Gen campaigns from scratch, the right way.
• Own keywords and the feed — match types, negatives, search-term hygiene, and a Shopping feed that actually converts.
• Write to win the auction — RSAs, assets and extensions tuned to intent, not filler.
• Optimise on the numbers — bids, budgets, tCPA/tROAS, and the daily calls that protect efficiency.
• Measure honestly — conversion tracking, GA4, and a read on what's really driving sales.

What we're looking for

• 2+ years hands-on in Google Ads managing real budgets (agency or in-house).
• Deep on Search + PMax + Shopping, comfortable with feeds and conversion tracking.
• You optimise to CPA / ROAS / profit, not clicks, and can defend your decisions with data.
• Sharp at search-term analysis, negatives, and structure that scales.
• Self-directed, organised, and calm under live spend.

Nice to have

• Microsoft Ads, Merchant Center mastery, and feed tools (e.g. Feedonomics, DataFeedWatch).
• DTC / e-commerce experience and familiarity with server-side tracking (CAPI, Hyros, Triple Whale).

How we work

• Remote-first, async, output over hours.
• Real accounts, real spend, real ownership, with the team and tooling to win.