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Meta Ads Media Buyer

You scale Meta and Instagram for DTC brands. Advantage+, creative testing, CBO/ABO structure, audience strategy, and the daily decisions that protect ROAS while you push spend. You partner tightly with creative, because on Meta the creative is the targeting.

What you'll do

• Structure and scale Meta accounts — Advantage+ Shopping, CBO/ABO, testing vs scaling separation.
• Run the creative engine — brief, test and iterate UGC, statics and video; kill losers fast, scale winners faster.
• Own audiences — broad, interest, lookalike and retargeting, and know when each earns its place.
• Protect efficiency — daily reads on ROAS, CPA, frequency and fatigue; make the calls before they cost a day.
• Trust the signal — Pixel + CAPI health, and optimise to clean conversion data.

What we're looking for

• 2+ years buying Meta ads on real budgets for DTC / e-commerce.
• Strong on Advantage+, CBO/ABO and creative testing frameworks.
• You think creative-first and can brief angles, hooks and formats that actually convert.
• Comfortable with Pixel/CAPI, attribution noise, and optimising to profit, not platform-reported ROAS alone.
• Fast, decisive, and calm when a winner suddenly dies.

Nice to have

• Hands-on with Hyros / Triple Whale, Klaviyo, Shopify, and TikTok ads.
• An eye for creative and the ability to direct editors and designers.

How we work

• Remote-first, async, output over hours.
• Real accounts, real spend, real ownership, with the team and tooling to win.