How can you boost your social media engagement?

When it comes to developing a positive brand image, reaching more people online, and staying relevant, there is no better tool than social media. From big platforms like Facebook, Instagram, and Twitter to more business-oriented social media like LinkedIn, there is a social media platform for almost everything and everyone. Getting people interested in your business and willing to engage with it online is a great way to build up your reputation and increase your overall sales, leads, and influence. If you’re struggling to build a social media following, not getting enough attention on social media, or just struggling to manage your social media, check out these tips for increasing social media engagement.

Get A Baseline
Increasing your social media engagement starts with knowing where you stand to gain and what your current baseline is for engagement. Social media engagement is the measurement of how engaged your audience of followers is with your business on social media – typically by the number of comments, likes, and shares on your social media posts. Some businesses may also include the number of followers they have as a total metric of success on social media, but the number of followers is not typically a good indicator of engagement. Many people may follow a page or business, but never interact with it online. Once you have a baseline, set realistic goals for increasing social media engagement and establish a plan for reaching those goals. Set out to get a certain number of likes or shares, increased number of followers, or other metrics. A good way to set goals is to look at similar businesses within your industry and look at how fast they have grown and the number of followers they have.

Use Analytics
Determine who you are trying to attract, what type of engagement you want to receive, and discover how to best reach your goal through social media analytics. There are several integrated analytics tools to help you measure existing engagement to get a baseline and figure out areas for improvement. Most social media platforms have their own analytics, especially for businesses that choose to advertise. Analytics can tell you so much about your brand’s followers, target demographic, and other insights to help you boost engagement. You can also use free and paid external analytics platforms to help guide your social media strategy.

Determine Which Metrics Matter
 Once you have collected data on your current level of engagement, you can use that information to create a plan of action and optimize your social media strategy.

You may find that you have placed too much emphasis on certain aspects of increasing social media engagement and not enough on others. Consider the number and consistency of:

– Post and page views
– Likes
– Shares
– New followers
– CTA clicks or landing page visits

Other actions (website visits, purchases, etc.) Determine which engagement actions matter most to you and what those actions convey. A social media management agency or consultant can help you figure out what story your current engagement analytics tell.

Create A Social Media Strategy
The most important aspect of increasing social media engagement is to create a social media strategy. A robust social media strategy should include your target audience, posting frequency and type, and establish a post “voice” to use. In order to create interesting content, take a look at what posts have worked well for your business in the past and what has made competitors successful on social media. Create a strategy based on your findings and learn to avoid posts that receive minimal engagement and don’t help build up your brand and customer relationships. If you are new to social media, you can see what competitors have done well and how you might be able to improve upon it in your strategy.

Time Posts Right 
When it comes to social media, timing is everything. Figure out when most of your followers or audience are online and post during that timeframe to encourage the most engagement with your posts. If you are