channel/paid-social
Paid social
Meta and TikTok run advanced, not parked on a boosted post.
Your growth is one machine.We are the mechanic.
Ads, site, SEO, backend, brand, tracking and your own native web and mobile app, built by one team and tuned to each other. Not an agency. The app is complimentary and stays yours.
Apply for a build slot
Four minutes. No card. Nothing to pay before scope is agreed.
Built for scale-ups
Tracking you own
The app stays yours
You are renting attention
Stop paying and you keep nothing.
Agencies rent clicks on platforms you do not control, report them in a dashboard you lose access to, and hand back a list of ad accounts when the contract ends. The campaigns were the whole product.
We build it the other way round. We run the campaigns. You keep the asset underneath them.
Nothing works alone
Not one of these moves the number on its own.
adsRunning ads
Spend into a funnel that leaks and you have bought a more expensive leak.
websiteA good website
Beautiful and unmeasured is a brochure. It cannot tell you which half worked.
organicOrganic posting
Reach without a path to a booking is applause, not revenue.
backendGood backend code
A clean system nobody is sent to is a clean system nobody uses.
brandBrand awareness
People remembering you is worth nothing if nothing captures them when they act.
trackingGood tracking
Perfect data on a broken funnel measures the breakage precisely.
It only works when every part is maximized together, in relation to every other part. Every detail matters, because each one sets the ceiling for the next. The site caps what the ads can do. The tracking caps what the site can learn. The follow-up caps what the tracking is worth.
Five vendors cannot align
This is not achievable across separate agencies and separate software.
An ads agency, a web shop, an SEO contractor, a CRM vendor and a developer each optimize the one number they are judged on. Nobody owns the seams between them, and the seams are where the money leaks. Getting five parties to align on one system is not a hard problem, it is an unsolvable one: none of them can see the whole machine, and none of them is paid to.
We take every part. One team, one plan, one accountable number. You get all the data and every fact we hold about your business, and every single thing we do is logged, so you can read the whole build back rather than take our word for it.
Seven layers, one system
One team, not seven vendors blaming each other.
channel/paid-search
Paid search
Branded and non-branded kept apart, so you see which one works.
channel/organic-ai
SEO and AI search
Ranked in Google, and named inside the AI engines buyers now ask first.
lifecycle/email-sms
Email and SMS
Sequences that turn a lead into a booking. Consented end to end.
optimize/cro
Conversion rate
A running test cycle, so the same traffic is worth more each quarter.
studio/creative
Creative
Written, shot and cut in house, on a cadence that outlasts fatigue.
core/attribution
Tracking and attribution
Server-side and first-party, with offline conversions fed back, so the platforms optimize toward revenue instead of clicks. Every layer above reads from this one.
Three moves
Nothing is spent until the tracking is proven.
Build
The system goes in and the app ships. Tracking is proven before a dollar goes out.
Launch
Campaigns go live, creative enters rotation, the sequences catch everything they bring in.
Compound
Real data to optimize on. Budget moves to what closes, and the app starts feeding the platforms.
Everything you get
One engagement. One team. One number.
system/all-channelsThe seven-layer systemPaid social, paid search, SEO and AI search, email and SMS, CRO, creative, tracking.
Includedbuild/funnelFunnel and site buildThe pages the campaigns run to, built fast and measured.
Includedbuild/crmCRM and lifecycleStages, tags, automation, and every email and SMS written and published.
Includedbuild/deliverabilityDeliverability and complianceA sending domain that inboxes, consent capture, policies, carrier registration.
Includedcore/attributionTracking and attributionPixel, server-side events, UTM capture, offline conversions fed back.
Includedstudio/spokespersonSteven, your spokespersonOne business per category. Once he is yours, the category is closed.
Optionalasset/native-mobileNative mobile appiOS and Android, built to your business, not a wrapper around your website.
Includedops/full-logEvery action loggedA readable record of everything we build and change, plus all the data we hold on your business.
Includedasset/your-appYour custom business appInternal operations and the customer side, on your domain and your brand. Built during the engagement, and it stays yours if you ever leave.
ComplimentaryThe app is the asset
Included at no charge, and yours to keep.
Stand out
Your customers get something with your name on it, not another form on another page. Almost nobody in your market has a real app.
Grow faster
Booking, re-ordering and referral move inside something you control, so the second sale stops costing what the first one did.
Track better
Every action in the app is first-party data you own. That is what the campaigns optimize against.
Internal, for your team
- Pipeline and lead status in one place
- Team access, roles and assignment
- Reporting that reconciles to the ad accounts
- Daily operations, off the spreadsheet
External, for your customers
- Booking, ordering or applying, on their phone
- An account they return to, not a receipt they lose
- Referral and repeat purchase built in
- Your brand, your domain, no vendor badge
The app closes the loop
The app is not a bonus. It is what the platforms learn from.
Every gap closed
Most accounts are optimizing on a fraction of the truth.
A platform can only learn from what it is told. Every conversion it never hears about is a lesson it does not get, so it keeps buying the wrong people with your money. We close the gaps one at a time, and every one we close makes the next dollar buy a better lead.
gap/ios-attiOS opt-outs
Server-side events carry the conversion the browser was never allowed to report.
gap/cookie-lossCookie expiry
First-party identity in your own app outlives the seven-day window a third-party cookie gets.
gap/cross-deviceCross-device
Phone-to-desktop journeys stitched on a logged-in account instead of guessed at.
gap/offlineOffline and phone
The deal that closed on a call is uploaded back as an offline conversion, so it counts.
gap/abandonPartial capture
A form abandoned halfway still tells you who was interested and what stopped them.
gap/blockersBlocked pixels
The events that never fire client-side are sent from the server, where nothing can strip them.
Why it presses cost per acquisition down. The platforms bid on what they believe converts. Feed them the real outcomes rather than the visible half, and the same budget is spent on better people. That is a mechanism, not a promise: how far it moves depends on your margins, your market and your offer, which is what the call is for.
One face. One category.
Steven Fard fronts one business per market. Once he is yours, the category is closed.
He is ten, and he speaks like a founder. When he opens a video with your name in it, people stop, watch to the end, and remember who you are. That is the part of an ad account a competitor cannot copy by raising their budget.
One per category, then closed
Not an agency. Your nitro.
A marketing agency sells you a channel. A dev shop sells you a build. We tune the whole car.
Custom, native, yours
Nothing is a template and nothing is rented. Your web app and your mobile app are built native to how your business actually runs, on your domain and your brand, and they stay with you.
An asset, not an expense
A working app is something a business owns. It shows up in a valuation the way a marketing invoice never does, because it keeps producing after the spend stops.
If you want a single channel run well, hire a specialist. If you want the whole machine to move, that is this.
The first 90 days
Our delivery schedule, not a forecast.
Days 1 to 30, build
Days 31 to 60, launch
Days 61 to 90, compound
It says when each workstream starts and how long it runs. It makes no claim about your numbers, because we have not seen them yet.
Who this is for
Built for one situation, and genuinely wrong for others.
A fit if
- You are a startup or a business trying to scale up
- You would rather own the asset than rent attention
- Your customers come back
- You want one team accountable, not five vendors
Not a fit if
- The offer is unproven and has never sold
- You want one campaign, not a system
- You want marketing and customer data kept apart
- You need results this week
Straight answers
Is the app really complimentary?
Included in the engagement at no additional charge. The catch, plainly: it comes with the system, not instead of it. We build it because the system works better when the data is first-party and the customer relationship lives somewhere you control.
Do I keep it if I leave?
Yes. Your domain, your brand, and it stays yours. That is the point of building it this way, and it is what separates this from renting a funnel inside somebody else's platform that goes dark the month you leave.
What kind of app do I get?
Two sides. Internally: pipeline, assignment, and reporting that reconciles to the ad accounts. Externally: booking or ordering or applying, an account customers return to, referral and repeat built in. The exact shape is set on the call, because a clinic, a store and a training school need three different things.
Which channels do you run?
Paid social, paid search, SEO including AI answer engines, lifecycle email and SMS, conversion rate optimization, creative, and the tracking underneath all of it. Which get budget on day one depends on your market. Running all seven at once on a small budget is how an account learns nothing.
Do I have to use Steven?
No. Some markets convert better on founder-led creative and we will say so if yours is one. Where he fits, the exclusivity is the asset: once your category is taken, a competitor cannot buy into it. His page is here.
How fast is something live?
System and app inside 30 days. Campaigns in month two, deliberately after the tracking is proven. If you need traffic this week we are the wrong choice, and we will say so on the call rather than after you have paid.
What do you need from me?
Access, decisions, and one person who can answer a question inside a day. We write the copy, build the pages, produce the creative and configure the platforms. We cannot invent facts about your business, so the early questions are the ones only you can answer.
What does it cost?
Priced on the call, once we have seen your market, your margins and what the app needs to do. Nothing to pay to apply, and nothing before scope is agreed in writing. If it is not worth it for your numbers we would rather work that out on a call than sell you a retainer you resent in month three.
Nothing to pay to find out
The application takes four minutes. If it is not a fit we will tell you on the call, and you will still leave with the plan we would have run. No card, no contract, no obligation.
Ours to run. Yours to keep.
Tell us what you sell. If it fits, we will show you exactly what the first 30 days builds.
Four minutes. No card. Nothing to pay before scope is agreed.