A 360° operator and full-stack developer, building web and mobile apps as fluently as I run omni-channel performance marketing. Six-plus years in paid acquisition with over $130M in ad spend managed hands-on, solely as the executor, including $100M+ in 2024 alone, and the architect of Nexus, the self-extending AI operating system behind every Kavalsia brand.
One discipline across everything: turn attention into customers, and turn that into a system that runs itself. I operate end to end, from the code and the tracking to the creative and the spend.
Full, automated acquisition systems for e-commerce, SaaS and coaching brands. Architected, operated and run, with Nexus behind the team.
Explore →The self-extending AI operating system I built to run growth: every platform wired into one brain that reads the signal and acts in real time.
Explore →The Trains. We take hundreds of students and build a real online business with them, day by day, not a course but a cohort.
Explore →My own direct-to-consumer candle brand. The lab where the whole playbook is proven with real spend before it touches a client.
Visit dalmend.com →Dalmend is my direct-to-consumer candle brand, and the lab where every part of the Kavalsia playbook is tested with real budget and real customers before it ever reaches a client. Advantage+ shopping, catalog and DPA ads, server-side tracking, retention flows, the full acquisition stack, run on a brand I own end to end. When I tell a client a system works, it's because it's already working on mine.
I started where most marketers never go: in the build. Full-stack web and app development, tracking, server-side measurement, automation. That foundation means I don't hand off the hard parts, I engineer them.
From there it became performance marketing at scale, managing $20K to $40K a day across Meta, Google, TikTok and more, where the difference between profit and loss is the system underneath, not the ad.
So I built the system. Nexus connects ads, store, email, CRM and content into one nervous system, remembers everything, and extends itself when a tool is missing.
Today that same machine runs Kavalsia: an agency for brands, an academy for builders, and a publishing network of 30+ sites. The goal is always the same, make growth predictable.
Whether it's a brand to scale or a system to engineer, I'm one message away.